I have finally found the time to think about Time.
It feels to me as though time is going to be one of the drivers at the centre of this social media thing - but not much has been written about it yet.
Time - as in time shift and the ability to select and consume content in your own time.
Time - as in the large amount of spent by teenagers in front of computer screens instead of frolicking in the sunshine and hanging around Tesco car parks and all those other healthy, wholesome teenage activities. Surely it can't be long before some tabloid raises this as the new "scare".
Time - as in the amount of it required to create and manage your own space, identities, blogs, read other blogs, manage your RSS feeds, listen to the For Immediate Release podcast and generally Stay on the Bus.
Time - as in the fact that content can't be 30 seconds any more - its got to be longer, and last for longer, and lurk potentially for ever in the cyberspace dustbin.
Time - as in the amount required by marketing departments if they are to have conversations with consumers rather than fire the sporadic salvos of short-burst communication, currently known as Campaigns.
Time - spent making content rather than consuming it, or consuming the content made by traditional media. I note that Ron Bloom of Podshow is talking about the 5/50 prediction - i.e. within 5 years, 50 per cent of the media consumers consume, will be produced by other consumers. That means - among other things, that the bandwidth available to the traditional media will be cut in half, because we are not going to be spending a huge amount of additional time consuming media.
Time - as in where are we going to get it from.
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